Connecting the Worlds Collectors to Leading Art Dealers Online

LEILA HELLER GALLERY — Two Love Tree, Ran Hwang
BROOKE ALEXANDER GALLERY — Complex Forms, Sol LeWitt

IN THE PRESS

More than 50,000 people from 139 countries have registered. Free access allows searching the website by artist or price range, devising personal tours and sharing links to artworks on Twitter and Facebook.

It is this accessibility that makes VIP so attractive in theory to first-time buyers and armchair collectors, but the fair’s new programming and enhanced interaction opportunities could make this year’s outing a must-see for art-world heavies as well.

[Anna] Schwartz sees [VIP Art Fair] as a great opportunity to kill the tyranny of distance and get her artists in front of a truly international collector base.

Modeling their experience on physical art fairs, VIP is taking steps to make browsing more visual, offering galleries the chance to showcase one work as a 'front door' image and remodeling the sections of the fair as virtual 'aisles'.

'This capital investment allows us to continue to build on the strength of our platform adding substantial resources to our technology,' said Kennedy. 'It also will provide more opportunities for galleries to connect with their clients while continuing to build new audiences for contemporary art, from anywhere in the world.'

La VIP Art Fair, un evento online di una settimana, ha attirato moltissime gallerie prestigiose che hanno messo a disposizione una parte consistente e accessibile di catalogo. Risultato: un successo assoluto per organizzatori, venditori e collezionisti. "È stato venduto oltre il 90% delle opere“ informa James Cohan, il fondatore.

...gearing up for its second edition this February, the site has embraced its technology side with a new staff and $1 million in angel funding from investors and collectors Selmo Nissenbaum, and Philip Keir.

Ya sabes, toma nota y apunta en tu agenda esta gran oportunidad de adquirir una obra de arte contemporáneo, sin tapones y sin gastar ni un centavo en gasolina. Así de sencillo, desde la comodidad de tu hogar u oficina y a la distancia de un simple clic.